People Are Shook Over New Sandy Hook PSA That Has Been Released By Parents!

Familiar back-to-school supplies such as pencils, scissors and gym socks are recast as emergency survival tools in a devastating new public service announcement from the Sandy Hook Promise, an anti-violence nonprofit founded by the parents of victims of the Sandy Hook shootings in 2012. In the PSA, “Back to School Essentials,” young students breezily show off their new school supplies before the tone veers into something much darker: A boy marveling over his new sneakers is running down the hallway not to dodge a hall monitor but a gunman. The ad reflects a grim reality for the network of survivors from the more than 228,000 students who have experienced a school shooting since the massacre at Columbine High School in 1999.