Alison Ettel's marijuana career has gone up in smoke. On Tuesday, the TreatWell Health CEO resigned after going viral for appearing to call the cops on an 8-year-old black girl selling water outside her San Francisco building without a permit. "It is Ms. Ettel’s belief that TreatWell, its employees, and patients should not have to suffer because of a situation that occurred in an escalated moment," the company said in a statement. "She regrets her part and is remorseful." The New York Daily News previously reported that at least six California dispensaries had cut ties with TreatWell Health, which sells marijuana edibles for canines. Meanwhile, Ettel--who's earned the nickname "#PermitPatty"--told HuffPo she only "pretended" to call police, who never arrived on the scene. "I have no problem with enterprising young women. I want to support that little girl," she added. "Please don't make me sound horrible."