FIFA has ordered World Cup broadcasters to stop zooming in on "hot women" in the crowd during games in Ekaterinburg, Russia. Among those attracting attention are former Russian porn star Natalya Nemchinova and the model girlfriends/ wives of players. FIFA's diversity boss Federico Addiechi says the association is working with discrimination group Fare Network to monitor sexism at the games. So far, it has documented more than 30 cases in Russia. BBC reports that Addiechi calls the crackdown on broadcasters' ogling attractive female fans is part of "a normal evolution."
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