Steven Spielberg Says 'The Spielburgers' Are A No Go

posted by Jason Hurst - 

It's "game over" for Carl's Jr. after the fast-food chain attempted to capitalize on Steven Spielberg's Ready Player One this week with a new "Spielburger" menu idea. "In honor of Steven Spielberg’s #ReadyPlayerOne, we’re changing the name of our Charbroiled Sliders to #SpielBurgers," the company tweeted Sunday. "Spielberg hasn’t signed off yet, but we assume he’s cool with it." On Tuesday, though, the Oscar-winning auteur put the kibosh on the idea. "It's recently come to my attention that Carl's Jr. wants to rename the Charbroiled Sliders 'Spielburgers,'" Spielberg said in a video on Twitter. "They're pretty good, but I'm passing. Cease and desist. Can't do it. Sorry, guys." CNN notes that the idea probably wasn't a secret stunt between Carl's Jr. and Warner Bros., which is releasing Ready Player One, as none of the chain's Spielburger tweets were identified as paid content. Also, Spielburgers haven't actually appeared on any Carl's Jr. menus.  Here's the whole story from CNN.

Jason Hurst

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