CVS Will Start Displaying Unaltered Photos In Their Beauty Aisle

Starting today, the CVS beauty aisle is getting real. Their 'Beauty Unaltered' campaign means that the models you see advertising products in their store will be free of photoshop- you'll see what they actually look like, flaws and all. And if they do have a photo displayed that has been digitally altered, there will be a watermark to let you know. 

Check out the difference below:



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