The music video’s sponsor Friskies will donate one meal to shelter cats in Colonel Meow’s name for every view that the clip gets on YouTube. The company is willing to dish out up to 1 million meals, so fans can click for a good cause.

“Watch it 10 times in a row, watch it at work, go home and show your kids,” says Bundesen, “because you’re adding up to 1 million meals. That’s huge.”