Not only will you be able to browse, match and try on garments without undressing, soon a virtual dressing room will let you create an avatar which will model your whole wardrobe as a reflection of a virtual YOU right there in the mirror!

PhiSix is a computer graphics technology which will not only alleviate the "Will it fit?" plight of the shopper, but it will also reduce the number, and cost of return merchandise.  Online shoppers are already getting virtual fitting rooms, but now tech-savvy shoppers who prefer to buy in person are about to experience a hybrid model of the digital and the old-fashioned. 

The Virtual Style Pod has debuted at The Galleria in Abu Dhabi.  Using what's called Fashion3d software, this thing maps out your body in about 3 seconds.  It then overlays any type of fabric in any color right onto the frame of your avatar. 

It's quick and efficient and from a retailer's perspective, the new technology saves space, provides data about consumer behavior and allows you the chance to try all stock from all stores in one place without store-hopping. 

The Virtual Style Pod.  It's coming!

Join us this morning and we'll discuss.  DaveT